Why is Public Speaking and Communication the Backbone of a Successful Business?


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Why is Public Speaking and Communication the Backbone of a Successful Business

Let’s flip some pages and go back to the roots of public speaking and why it was and still is vital for business. Back in the time of the Greeks and Romans, audience speeches were profoundly popular. Not only were they used for courts and rulings, but for establishing a code of conduct, principles upon which the empire would function, hearing pleas of masses and ministers, and taking suggestions from the nobles. This ensured that the masses could maintain their level of trust on the empire, and the latter could function transparently.

This phenomenon is absolutely similar to why effective speaking is crucial to any business and how it impacts its employees and working. Let us elaborate and draw parallels!

1. Allows Flow of Ideas

Every organization needs a free flow of ideas for innovation and improvisation. This can be fueled by efficient public speaking through company representatives. This not only clarifies the objectives and goals of the business but also allows the propagation of progressive thinking. It also opens new doors for transparency and trust amongst people, workers, and representatives towards their organization.

While the communication of ideas is vital but so is its comprehension. It is necessary for a leader to explain to its subordinates the clarity in vision in detail so that it is well comprehended and not misinterpreted.

2. Prevents Opportunities from Slipping Away

Dull and dismal presentations always shoot down vibrant opportunities – nobody has the time to go through a meeting that is uninteresting, flat, and lacks communication. Besides, it might portray a false image of your company as unorganized and callous.

To fix this, one must ensure strategic and effective public speaking skills throughout their pitches and meetings. This can be done by creating drafts, rehearsing your content, practicing before the big day, and by being calm and composed.

3. Increases Participation of Employees

When an employer knows how to communicate well with her/his employees, she/he holds immense power to turn tables around in uplifting their brand.

For example, the former CEO of Tokyo Marine, Suyoshi “Nick” Nagano, in his interview with Jacob Morgan, stated that he spends 70% of his time speaking to the people in his organization.

Thus, whenever there is an increase in employee participation through brand marketing, awareness campaigns, and ambassador programs, there is an inevitable growth in terms of sales, engagement, and reach. This way, the brand witnesses new heights through the higher involvement of its employees. It also helps employees convey their suggestions, problems, and reviews. Maintaining this level of communication is however vital to ensure constant and steady growth.

4. Creates Company Culture and Instigates Brand Values

Efficient communication gradually helps create a company culture that holds its roots deep in morals and ethics. Consider this – if you have two job offers that pay you equally, but the first one has a culture of transparency, values, and focuses on communication, which one would intrigue you more? Definitely, the first one.

For instance, let us consider the Tata Industry. The culture of the company is such that employees are made to feel a part of something bigger. The Tata Code of Conduct not only instigates its core principles but also makes the partners (employees) contribute to its work culture. With regional meetings and effective communication, there is a sense of belonging amongst the venture’s workers, employees, executives, and other members.

5. Helps Staying Organized

Shooting down any miscommunications and misunderstanding is highly required for every micro and macro industry to work efficiently. This can be done through organized conferences and presentations.

6. Creates More Impact than Digitalization

What makes a profound impact on you – reading a couple of appreciation lines on your email or listening to them from your boss? Well, the second one seems more enthralling.

While digitalization has changed the face of the working system, it can never take over the power of public speech, as the latter provides a sense of togetherness, ignites team spirit, and helps break down barriers of corruption.

It increases people’s confidence in a company and vice versa, and opens new doors for trust and togetherness.

5 Essential Tips for Public Speaking in Business Communication

1. Be Selective About the Data You Reveal

While it is essential to be transparent about your company, you must always be picky about the data you release. The more information that goes out, the more vulnerable you are likely to become. Thus, be wise when choosing your data.

2. Agree to Disagree

You may come across people in your pitches and meetings who would never agree with your perspective. In such a case, do not lose your temperament; instead, try to agree to disagree whilst aiming for the purpose of your conference.

3. Be Open to Advice/Suggestions

In order to improve, you must be open to any feedback that people have to provide – it could be from the CEOs of various companies or the board members of your venture. While it is necessary to listen to them, don’t forget to ask for reviews from your employees and workforce.

4. Be Confident

With every speech that you deliver, remember to assert your confidence in yourself, your organization, and your staff. This not only boosts your spirits but also uplifts theirs.

5. Maintain Appropriate Body Language

A key factor that would make you stand apart from the crowd will be your gestures and posture. Always maintain eye contact with your audience, never fold your arms, stand straight without dropping your shoulders, and walk smartly while you present.


As we see, the parallels between history and the present day are quite similar. Public speaking is being used to communicate, establish, organize and uplift businesses, just like empires in the golden ages.

Holding conferences, creating business communities, engaging customers, and organizing events where powerful speeches are made through a company’s entire strata of workers can turn out to be immensely beneficial. Thus, one must not undermine the potential of public speaking in businesses.

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