SVB Private Appoints Jon Kropf as Head of Advisor Business Development


SANTA CLARA, Calif., May 17, 2022 – SVB Private, a leading provider of private banking, wealth planning and trust services for the innovation economy, today announced that Jon Kropf has joined as Head of Advisor Business Development.

In the newly created role, Kropf is responsible for directing SVB Private’s national advisor recruiting strategy and execution. He joins SVB Private during a pivotal period of growth for the firm as it continues to attract advisor talent and expand its footprint in key regional markets where innovation economy clients are located.

“Paralleling the growth trends of the larger innovation economy, we are seeing high demand for private banking and wealth management expertise tailored to entrepreneurs, founders and investors. Jon’s leadership will be critical to expand our advisor workforce to meet this growth,” said John Longley, Head of Private Bank, Wealth & Trust at SVB Private. “His experience attracting high-caliber advisors and teams that understand both the business and personal needs of the innovation economy client will accelerate our recruiting momentum and ultimately increase our capacity to serve more clients.”

Kropf brings a diverse set of experiences across wealth management, investment management, digital banking, and risk management to SVB Private. He most recently served as Senior Vice President at First Republic where he led advisor hiring nationally for Private Wealth Management. Kropf previously served as National Practice Leader for ACA Group’s Diversified Financial business segment and led the West Coast asset management regulatory practice at PwC. Kropf has also held roles with PIMCO and the U.S. Securities and Exchange Commission.

“SVB Private is building an incredible platform to serve the financial needs of the individuals behind the innovation economy, and I’m thrilled to be joining to support the growth of our advisor team. With clients representing some of the most innovative companies in the world, SVB Private presents a compelling opportunity for advisors who share that same entrepreneurial spirit,” said Jon Kropf, Head of Advisor Business Development at SVB Private.

About SVB Private
SVB Private offers a full range of wealth planning, trust, investment management, banking and brokerage services designed for the specialized financial needs of entrepreneurs, executives and investors behind the world’s most innovative companies. SVB Private is one of SVB’s core businesses with Silicon Valley Bank, SVB Capital and SVB Securities. Learn more at

© 2022 SVB Financial Group. All rights reserved. SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, SVB SECURITIES, SVB PRIVATE, SVB CAPITAL and the chevron device are trademarks of SVB Financial Group, used under license. Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group. SVB Financial Group (SVB) (Nasdaq: SIVB) is the holding company for all business units and groups. [SIVB-C]

Banking, lending and trust products or services are offered by Silicon Valley Bank, a California bank with trust powers. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group (Nasdaq: SIVB) and a member of the Federal Reserve System and the FDIC.

SVB Investment Services Inc. (member FINRA and SIPC; SEC-registered investment adviser) offers brokerage and investment management products and services, and is a wholly-owned, non-bank subsidiary of Silicon Valley Bank. SVB Wealth LLC (an SEC-registered investment adviser) offers wealth management services and is also a wholly-owned, non-bank subsidiary of Silicon Valley Bank. Together, Silicon Valley Bank, SVB Investment Services, and SVB Wealth make up the SVB Private offering.

Investment Products offered by SVB Investment Services Inc. and SVB Wealth LLC are:

Not FDIC Insured

Not Bank Guaranteed

May Lose Value

None of Silicon Valley Bank, SVB Investment Services, SVB Wealth or any of their respective affiliates provide legal advice. Estate planning requires legal assistance. Please consult your tax or legal advisors for such guidance.


Media Contact
Liz Shapiro
Silicon Valley Bank

Prosek Partners


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