Loops, Truecaller partners to enable safety and efficiency to daily life business

Loops Integrated enters into a landmark partnership with Truecaller. Loops Integrated – a creative-led integrated marketing agency acclaimed for their creative and digital marketing excellence, will now be an authorized reseller for Truecaller for Business. Truecaller is well known in Sri Lanka for identifying contacts and blocking unwanted communication.

Businesses, particularly the services sectors, reach out to potential customers for customer service and engagement needs via phone.

However, many of these calls go unanswered, which results in wasted resources and overall inefficiency. Market research indicates that the main reason for calls to go unanswered or be declined by recipients is simply because they do not know who is calling and the reason behind the call received.

To address this, Truecaller Verified Business Caller ID, leverages the reach and penetration of the Truecaller app, to provide verified caller ID services to businesses. This solution provides businesses the ability to customize their caller name and even display the purpose for the call to the recipient, so they know who is calling and why before they pick up. This creates a trusted mechanism where call recipients can know for sure exactly who is calling and whether it is genuine. 

Announcing the partnership, Wasaam
Ismail – CEO at Loops Integrated, said, “Truecaller is very popular with over
292 million active users globally. By providing Truecaller Verified Business
Caller ID, we can help companies in Sri Lanka improve their calling efficiency
and also establish more credibility for the respective brands associated. Loops
focus is on providing online and offline integrated marketing solutions, and
this will be a good addition for us and a great value-added service for our
clients and others as part of their overall holistic offering. For consumers, it
will help to reduce their risk of exposure to fraud and scams, which are
becoming rampant in Sri Lanka. We look forward to working with Truecaller and
Quantei, Truecaller’s master reseller for this partnership, to deliver this new
suite of solutions to business and enterprise customers in Sri Lanka.”

Verified Business profiles name, logo
& tag edits are restricted by the user community, ensuring businesses
represent their identity accurately. Businesses also enjoy the benefits of a
detailed analytics dashboard to easily manage business’ numbers and view unique
insights into calling patterns to discover the health of your brand’s call
campaigns.

“Truecaller for Business enables
enterprises to project trust, safety, and the context in business communication
by enriching user experience for calls from verified businesses. With
Truecaller Business Caller ID, the appearance of the brand logo and name on the
screen will lead to improved service delivery. The recently launched Call
Reason feature can add context to a business call and improve customer
confidence by communicating this even before the call is answered. Loops,
strong market presence, and experience in Sri Lanka will play a key role in
growing our business together and drive significant value for the enterprise
ecosystem,” said Priyam Bose, Global Head, GTM at Truecaller Enterprise