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Apple Is Stepping Into the Metaverse. Will Anyone Care?

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Mark Zuckerberg embraced a digital world known as the metaverse when he said in November 2021 that he was changing his company’s name from Facebook to Meta.

A month later, Bill Gates, a founder of Microsoft, wrote that within two or three years, he believed most virtual meetings would transition from two-dimensional grids of video “to the metaverse, a 3D space with digital avatars.”

Soon after, Microsoft announced that it would spend $70 billion to buy the video game giant Activision Blizzard and said the deal would “provide building blocks for the metaverse.”

But since then, interest in the metaverse has stalled. Technology investors have moved on to new trends like artificial intelligence. And some metaverse projects have been shuttered at companies like Disney and Microsoft, despite that burst of enthusiasm.

Enter Apple. At its Worldwide Developers Conference starting on Monday, the tech giant is expected to debut its virtual reality hardware product: high-tech goggles that blend together the digital and physical worlds.

The company is betting that it can tempt…



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