OpenFin’s attack on the ‘toggle tax’ in financial apps secures it a $35M Series D round
Not unlike a post-Internet-era Bloomberg Terminal, OpenFin was a startup which joined the revolutionary world of user interfaces to fast-moving information, back in 2010. If you cast your mind back, those old interfaces were not good, to put it mildly. Think what it was like ordering a cab 15 years ago? Any app that made that experience better became a way to own the user. And in the same way, OpenFin realised it could put very timely information in front of very pressurised users in the financial world, and thus amp-up their productivity by several degrees. It seems so simple, really.
But that simplicity has, today, led OpenFin to secure a $35 million Series D funding round, taking it to $82 million raised to date. This round was led by Bank of America with significant participation from Pivot Investment Partners and ING Ventures. Additional investors in the round include CME Ventures, CTC Venture Capital, SC Ventures and Tribeca Early Stage Partners.
OpenFin’s web-based OS has managed to carve out a place in the financial services market as an interface for applications,…