Mastercard, PayPal and Robinhood dive deeper into crypto as industry shows ‘promise’

For TradFi, crypto is in a ‘transitionary period’ and needs more on-ramps

As the crypto market works its way through a downturn, more incoming money and users could help it weather the storm.

But right now, it’s sometimes challenging for the layperson to get into crypto. Understanding gas fees and wallets isn’t intuitive, and the perceived miasma of complication that currently surrounds the space is no help, either. To help foster user adoption and the resulting capital inflow, web3 needs smoother on- and off-ramps to make it easier to buy into and interact with blockchains.

Trusted providers with existing mainstream audiences are betting they can help fill that gap.

In recent weeks, a number of brand-name mainstream financial institutions have been rolling out new crypto products and services in an attempt to make the space more accessible. At the end of April, Mastercard, PayPal and Robinhood all independently talked about the measures they’re taking to do so at Consensus…