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Plant-based food brand Huel valued at $560M following Idris Elba-backed round

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Huel, the European provider of nutritional products, has sold more than 270 million meals across the globe since Julian Hearn started the company in 2015. Now with $24 million in fresh capital, it plans to do even more.

It’s been a while since we covered Huel, which originally launched in the United Kingdom in 2017 with a low-sugar, plant-based and low-carbon-footprint protein powder product and has since expanded into ready-to-drink, snack bars and hot lunch options.

In 2019, we reported on them when they launched their nutritional bars in the U.S. At the time, the company was buoyed by a Highland Europe-led $20 million venture round, at a $260 million valuation, it raised in 2018. There was even talk of Huel going public in 2021.

Today, much of the company’s sales are outside the U.K., with U.S. “Hueligans,” the company’s loyal fans, representing Huel’s second-biggest market, followed by Germany and Japan, CEO James McMaster told TechCrunch.

The company has now grown to 250 people, including a small office in New York. Year over year…

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