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TechCrunch+ roundup: TAM takedown, green card layoffs, when to ignore investor advice


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When the downturn began, many VCs urged founders to slash their marketing spending. On its face, that’s an effective way to extend runway while cutting costs.

Several months later, we’ve since learned that cutting marketing budgets doesn’t make early-stage startups healthier, but it is a great way for VCs to reduce burn rates across their entire portfolio.

As Rebecca Szkutak reported this week, SaaS startups that ignored this advice outperformed the ones that followed it.

If someone offers you free business advice, it’s probably for their own benefit.

In business, if someone’s offering you advice, it’s probably for their own benefit. Which is why I take investors at their word when they say most founders cannot properly assess their total addressable market (TAM).

Most founders submit a slide with three concentric circles: TAM on the outside, SAM (serviceable addressable market) in the middle, and SOM (serviceable obtainable market) in the center.


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